#DON'TLIKEIT_CHANGEIT Once upon time, There was a marketer who was assigned to create a new marketing campaign for McDonald's Egypt through societal marketing, So the marketer started to think about a new idea to acquire the corporate demands so Everyday he started to go out in local developing places around cairo hoping to find an inspiration through these places. the marketer thinking Until oneday he was resting having a cup of coffee in a local café in Ezbetkhairallah, thinking of what he was assigned to, until out of the blue a boy came to him asking him whether if he could read this paper for him , the man nodded his head and started reading the paper but he was amazingly surprised from the huge amount of spelling mistakes that was written in this paper so the man asked the boy if he can read and write, the boy answered confidently "Yes, Ofcourse " And then, he wrote it with the same mistakes, because of that incident an idea popped out to his mind which was ...