#DON'TLIKEIT_CHANGEIT

Once upon time, There was a marketer who was assigned to create a new marketing campaign for McDonald's Egypt through societal marketing, So the marketer started to think about a new idea to acquire the corporate demands so Everyday he started to go out in local developing places around cairo hoping to find an inspiration through these places.

 

the marketer thinking

Until oneday he was resting having a cup of coffee in a local café in Ezbetkhairallah, thinking of what he was assigned to, until out of the blue a boy came to him asking him whether if he could read this paper for him , the man nodded his head and started reading the paper but he was amazingly surprised from the huge amount of spelling mistakes that was written in this paper so the man asked the boy if he can read and write, the boy answered confidently "Yes, Ofcourse "

And then, he wrote it with the same mistakes, because of that incident an idea popped out to his mind which was developing primary educational schools in Ezbet Khair-allah because of that the man started to go there every day to inspect whether this situation was individual one or it was public one so he discovered it was for most of the boys living there, and he then discovered how huge is this problem because of that he went to his team sharing whathe has been through and his idea until finally they could make a successful campaign where it aimed to raise awareness on primary education in Egypt.

In October 2017 McDonald's Egypt launched this campaign with the help of two influencers" Amina Khalil & Zap Tharwat " Making fun of what was written in the below picture and sharing this picture with their fans commenting " There is nothing easier than autocorrect " Amina Khalil commented,

this lead that most of follower were angry why would McDonald's made such a trivial mistake, also customers buying from there were also frustrated of such a mistake  

Amina Khalil post and followers reaction.

 Until one day McDonald's Revealed it wasn't their mistake it was intentionally to let people focus on how education is important and how it affects our society also pointing that education is primary for all people and showing that not all people have the same opportunity to get proper education as shown in the video below, And they are aiming to raise fund by helping of the customers by keeping the change so they can renovate the schools in these area.

This was a brilliant marketing campaign where it succeeded to reach huge amount of customers and pointed to a societal problem not only pointing but also showing how they could help with the help of their customers in changing this situation, Here are some numbers showing how these campaign was a successful one and how the idea was brilliant thanks to our Marketeer.

• The published images recieved more than 30,000 organic interaction on instagram and 4,000 interactions on facebook
• The images published published by both influencers got alot of shares
• the video viewership hit 5.3 million views.

Interested to know whether Mcdonald's Made it or not.... Let's see the below Video.